"We have a (financial) guarantee from the government. That will help us to get more sponsorship for the Games," marketing and public relations director for the Bali Asian Beach Games OrganizingCommittee (Babgoc) Sony Subrata quoted by the Jakarta Post as saying.
President Susilo made his statement on September 9 that he was willing to lend his support to the success of the games.
The event organizer will launch a series of promotional ads, including 30-second television commercials that cost 2.7 million U.S. dollars, Sony said.
"We have prepared the material for the (TV) advertisement. It will be aired on local TV stations and international channels, suchas ESPN, CNN and BBC, starting Thursday," he said.
The Asian Beach Games will be held from Oct. 18 to 26.